The mental health anti-discrimination programme previously known as Moving People, has changed its new name to Time to Change, following an extensive consultation.

The consultancy period has seen a consultancy company work closely with the consortium’s members: Mental Health Media, Mind, Rethink and the Institute of Psychiatry, to create a new name and identity for the campaign. 

The consortium was awarded a £16m grant by the Big Lottery Fund and £2m from Comic Relief to run an ambitious programme to change public attitudes towards mental illness and counter discrimination against people who experience mental health problems. 

A temporary name, Moving People, and logo was put in place, with the intention of creating a full brand identity to provide a lynchpin for the programme later in the year.

The launch of Time to Change comes as activity for the campaign steps up a pace, including a new website carrying the new identity, and ‘Get Moving’ mass participation events due to be launched in October, and the creative development phase of a £7.5m social marketing campaign launching in January next year.